Selena Gomez has teamed up with Adidas’ NEO label for a spring-summer 2014 fashion collection. And if you want some sneak peeks of what Selena has in store, the singer-actress is taking us all on a social media scavenger hunt of sorts.
What do we mean by that, exactly? Selena has hidden a series of self-shot #NEOSneakPeek short films across the web and it’s up to you to search around a bit to find ‘em all. Each video features an exclusive sneak peek of pieces from her upcoming collection for the brand.
Selena and NEO will post clues to help dedicated fans find the videos on their social media channels, and a new video will be posted every day starting Wednesday, Feb. 5, until the collection’s official launch on Feb. 12.
This may sound like a lot of legwork, but what’s the fun in just having a collection preview handed to you? We like the challenge of it all!
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