Tuesday, March 28th, 2017

Go Behind the Scenes of Rihanna’s “Demented” 22-Hour “What Now” Music Video Shoot

Published on November 14, 2013 by   ·   No Comments

rs_600x600-131016122113-600-rihanna-what_now.ls.101613_copyGet ready, RiRi fans!

The highly anticipated music video for Rihanna‘s “What Now” is about to drop.

The singer just revealed a behind-the-scenes look at the making of the music video for the ballad on Vevo and shared a few hints at what viewers can expect to see.

“It’s gonna be kind of eerie, very creepy,” she explained. “Because ‘What Now’ is one of those songs that you can get really boring with the visuals, almost expected, everyone’s probably expecting a narrative or a love story, something really soft and pretty…but this, it’s really a little demented.”

The video was filmed while the Good Girl Gone Bad singer was in Phucket, Thailand during a stop on her Diamonds World Tour in September.

Set in a warehouse, the shoot was supposed to take place over the course of two days, but RiRi revealed she switched up the schedule.

Crewmembers were still around 22 hours into the first day of shooting and the 25-year-old star exclaimed, “Why go home?!”

She added, “This is like day one [of shooting] on steroids. The sun is up!”

RiRi sports a mullet for the video and rocks what she dubs as “red carpet goth” ensembles throughout.

The video has a black and white theme to it and shows the stunning singer writhing on a mattress and smoking while crouched on a floor.

“What Now” is the fifth single off of the platinum-selling album Unapologetic. The official video’s release date is Friday, Nov. 15.rs_560x415-131113132823-1024.rihanna-what-now.ls.111313

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