The woman of many hats has dipped into smartphone territory, teaming with Verizon Wireless to announce the launch of Viva Móvil, a shopping tool designed with Latino consumers in mind, at the company’s CTIA 2013 media event.
“This new company is here to revolutionize the entire mobile experience for Latinos,” Lopez said. “There’s no specific place for Latinos to be specifically catered to. We will continuously evolve the wireless shopping experience with Verizon Wireless’s guidance and support.”
The new company will allow people to shop for service, phones and accessories online and on social networks (like Facebook) as well as at actual stores. According to the singer, the company will launch its first store in New York City on June 15, and will subsequently open 15 stores this year in several other major cities, including in Miami and Los Angeles.
“I’m so proud to introduce @viva_movil, a new way to shop for smartphones. Made for you by me & Verizon!,” Lopez posted on her Instagram. “I’m here to tell you that the future of shopping is SOCIAL!”Follow @Infocelebrity on Twitter!
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