Rihanna is set to star and produce a fashion reality show called Styled To Rock, which will air on the Style Network in 2013, and Pharrell Williams is joining her! Pharrell, Rihanna and another yet to be named star will mentor a bunch of wannabe designers who will face a different challenge each week as they compete to win the competition.
On May 15, Style Media announced that Pharrell will join Rihanna to search for the next trendsetting designer. The 10 episode series will give 12 up-and-coming designers the opportunity of a lifetime – to create unique fashion pieces for A-list celebrity talent.
“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on ‘Styled to Rock,” said Salaam Coleman Smith, President of Style Media. “Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”
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